Privacy Policy

Privacy Policy – FreshFragrance

FreshFragrance (“we”, “us”, or “our”) is committed to protecting your privacy and handling your personal data responsibly and in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. This Privacy Policy explains how we collect, use, store, and protect your personal information when you interact with us online or in person, including when you visit our website, make a purchase, or contact us directly. By using our services, you agree to the collection and use of information as described in this policy.

We may collect personal information such as your name, email address, phone number, billing and delivery address, and order details when you purchase products from us either online or in person. If you contact us by email or other means, we may also collect any information you choose to provide in your message. When you visit our website, certain technical information may be collected automatically, including your IP address, browser type, device information, and general usage data through cookies or similar technologies. Payment details are required to process transactions, however we do not store or have access to your full card details, as payments are handled securely by third-party payment service providers.

We use your personal data strictly for legitimate business purposes, including processing and fulfilling orders, managing payments and refunds, communicating with you about your purchase or enquiry, providing customer support, maintaining records for accounting and legal compliance, and ensuring the security and proper functioning of our website and services. FreshFragrance does not use your personal data for marketing purposes and does not send promotional emails or messages.

The lawful bases for processing your personal data under UK GDPR include the performance of a contract (such as completing your order), compliance with legal obligations (including tax and accounting requirements), and our legitimate interests in operating and improving our business while ensuring a safe and reliable service. Your data may be shared only where necessary with trusted third parties such as payment processors, delivery and courier services, website hosting providers, or professional advisers, and only to the extent required for them to perform their services. All such parties are required to handle your data securely and in accordance with applicable data protection laws.

We take appropriate technical and organisational measures to protect your personal information against loss, misuse, unauthorised access, or disclosure. Your personal data is stored securely and retained only for as long as necessary to fulfil the purposes for which it was collected or to comply with legal requirements. You have rights under UK GDPR to access your personal data, request correction of inaccurate information, request deletion of your data where applicable, object to or restrict certain processing, and request data portability. To exercise any of these rights, you can contact us using the details below.

If you have any questions about this Privacy Policy or how your data is handled, please contact us at freshfragrance321@gmail.com or by post at FreshFragrance, 431 Tyburn Rd, Birmingham, B24 8HJ. If you believe your data protection rights have been violated, you also have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO) at www.ico.org.uk. We may update this Privacy Policy from time to time, and any changes will be published on this page.